Primark shoppers in Newcastle have learned how to extend the life of their clothes during a series of in-store repair workshops.
Customers who visited the Northumberland Street branch on Monday, October 10 had the chance to learn basic sewing skills during sessions led by fashion designer Lorraine Mitchell. As the cost of living crisis hits people hard, Primark Repair Shops aimed to provide fashion fans with a durable and affordable way to get the most out of their clothes.
The free sessions took place throughout the day, giving buyers the opportunity to learn a range of practical repair skills, including hand sewing, replacing buttons and fixing zippers.
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Lorraine, a lecturer at City of Westminster College and the University of the Arts, London, said: “The aim of the workshops is to give people the confidence to know they can actually think about fixing a garment. The cost of living crisis and sustainability means [this is] something that people think about even more.
“The workshops are about building people’s confidence and helping them develop their skills. These are life skills they can share with family and friends.”
The unique Newcastle workshops were part of a series of sessions Primark have run across the UK, Ireland and Germany, to give customers and colleagues the opportunity to learn new repair skills clothing.
A Primark spokeswoman said: “We are delighted to welcome our Repair Shops to our Newcastle store, bringing the community together to get creative and learn practical tips on how to fix, re-up and re-love. their clothes.We know that educating co-workers and customers about repair is just one small step on our journey to becoming a more sustainable business.
“However, through our ladder, we hope more and more people can learn the basics of hand sewing and how to attach zippers and buttons so they can love and wear their clothes longer.”