Sewing and Stitchery Expo goes virtual again – WSU Insider


Washington State University hosts the 38and Annual Tailoring and Tailoring Show from March 2-6. For the second time, the popular event will be 100% virtual.

Coordinated by WSU Academic Outreach and Innovation (AOI) Professional Education (ProfEd), the Expo is the nation’s largest consumer couture show.

“WSU has been organizing and running this show since 1984, and it has grown tremendously since then. Over the past few years, we’ve had over 20,000 visitors over 5 days at the Washington State Fairgrounds,” said Jennifer Cook, Director of Professional Education for AOI. “It is a highly anticipated event every year, and COVID-19 has not changed that. But hosting the event virtually gives our attendees the opportunity to attend the event in comfort and the safety of their own home.

The Expo is designed for sewing and tailoring enthusiasts interested in creating their own clothing, costumes, quilts, textile arts such as knitting and tatting, and other textile-related projects.

“The people attending this event are an enthusiastic and diverse group, with interests in quilting, home textiles, garment making, costumes, yarn crafts, accessories, bag making and anything that can be made with textiles, yarns, etc.,” Cuisiner said. “They look forward to this event all year. They even have their own Facebook fan page to chat with other attendees with similar interests and get tips for creating their best Expo experience.

As in 2021, this year’s events will be delivered 100% online through a virtual platform that ProfEd has customized to become an industry leader in virtual events.

Last year, the Expo welcomed 4,025 individual registrants, 47% of whom had never attended the event before. Virtual attendance averaged 2,992 each day, attending 383 class sessions over 5 days. Registrants from 13 countries were present.

“A popular feature of the Expo was the ability to watch recorded sessions, allowing attendees to book duplicate sessions,” Cook said. “Our participants will have the same level of flexibility this year.”

According to Cook, ProfEd considered last year’s virtual event a huge success.

“The response we’ve received over the past year has been incredibly positive. We’ve been working to create the best possible experience in a virtual format, and we’ve gotten a lot of great feedback on that,” Cook said. “We look forward to providing another great virtual experience that will allow our attendees to learn and expand their horizons by doing activities they love.”

Registration for the Expo runs until the last day of the event, March 6. To register for the Expo, consult the event catalog and purchase course tickets, visit the Expo website.


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