The Bookseller – Rights – Black and White Bags Winner of Great British Sewing Bee Baker’s Early Life


Black & White Publishing, an imprint of Bonnier Books UK, has acquired Serena sewsa guide to the craft from Serena Baker, winner of the 2021 Great British Sewing Bee.

Worldwide rights were acquired from Geraldine Woods of Yellow Poppy Media by publishing director Alison McBride. It will be released in June 2022.

The blurb reads: “Celebrating Serena’s passion for reusing and ‘remaking’, Serena sews is a tutorial on creating lasting styles. Readers will find stunning photography and designs with projects for all skill levels. Serena provides lessons on must-have skills and key kit elements, bringing her knowledge to the page for readers to learn and build confidence.

“Her advice on techniques and practical skills allow readers to adapt their designs to their own style and create lasting items. Serena offers easy-to-follow guides that stray from fast fashion to creating a wardrobe unique and versatile.Whether ingeniously recycling a pre-loved item or creating something new from additional materials, Serena sews will have readers creating clothes that will be treasured for years to come.

Baker is the youngest winner of the BBC series ‘The Great British Sewing Bee’ at 22, hailed by the judges as the ‘most technical seamstress’. She studies medicine at the University of Edinburgh but is self-taught in the art of sewing. “His thriving style and passion for sustainability created stunning designs on ‘The One Show,'” the editor said. Serena sews is his first book.

McBride said: “Serena wowed the judges with her artistic flair and inspired a wave of sewers in the process. Bringing new life to the craft, Serena became beloved by viewers new and old… [She] has encouraged so many over the past year to find happiness in the hobby and we are truly thrilled to work with her to share her talent. Serena sews is full of unique projects and fantastic tips for becoming more sustainable. Whether you are a novice or a seasoned sewer, this book contains many inspiring things to do.

Baker said, “Writing this book has been such an overwhelming, exciting and fun experience. The process, from designing these patterns to sewing the clothes and finally writing the words, occupied my thoughts for many months. I can’t wait to see the finished article and share my sewing journey and creations with the world.


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